"We use data and best practices to come up with a game plan."
My life has always revolved around sports; the competition, the stats, and the unscripted action. As a young kid, it was common for me to spend hours by myself in the front yard playing all nine positions in a full-length baseball game. The unpredictable nature of sporting events combined with concrete narratives told by the numbers has informed my approach to marketing and SEO.
We use data and best practices to come up with a game plan, but there is still an element of creativity required to play the marketing game. When I’m not at work, I love to devote my time and attention to my wife and two young daughters. I play golf and basketball when I can, and I’ll often stay up too late watching the Lakers, American Pickers or Beat Bobby Flay.