Web Design | Rochester, NY

There's a difference between pulp and pixels.

In today’s digital-first world, it’s no surprise that “paper” strategies just don’t cut it. Let us help you perfectly position your products or services in a way that works for the digital landscape.

Our company’s web designs are developed around specific digital strategies, where each page has a purpose, demands action, and produces measurable results. Designed and engineered pulp-free and to pixel perfection.

Responsive Website
Website Design in Rochester, NY

There’s a lot of work that goes into the perfect website design, and it goes well beyond just logos and brand colors. All aspects of the website, from the URL and indexing to the copy and visual elements, need to be carefully considered. Our Rochester, NY website design services are comprehensive—meaning we sweat absolutely every detail of your site before we begin developing it. 

Website Layout
The Visual Elements of Web Design

Your website needs curb appeal. You want visitors to be immediately impressed by the style and feel. Which is why we pay particular attention to all visual elements. We think about color:  your brand primaries, your secondary accents, and your CTA elements. We think about flow: your navigation, your user journeys, your funnel, and your links. We think about usability: the user experience and interface, the intuitiveness and navigability, and the load times. 

We ensure that all elements work together to create a strong, optimized experience tailored to your business and your desired results. No matter what you need your website to accomplish, our designs make sense for your specific needs. 

Website Content Management System
The Unseen Elements of Web Design

Many of the critical elements of a website don’t necessarily play out on screen. For example, choosing the right domain and the best hosting service for your needs are critical steps that are not always top-of-mind when beginning the design process. 

The even bigger unseen element? The back end! Having a well-structured and thoughtfully curated content management system is paramount to your success. After all, websites are dynamic in nature and should be updated frequently to feature the latest news and events, new products, expanded services, and so much more. You need a CMS that is flexible enough to accommodate your content yet structured enough to make it easy to navigate and use. 

Walk through some web design work.

Lakewood Vineyard

Lakewood Vineyards


www.lakewoodvineyards.com


Lakewood Vineyards is a well-regarded Finger Lakes winery that has enjoyed continued success & expansion since its founding in 1988. Its website was dated, however, lacking sophistication and failing to engage potential visitors.

Lakewood selected a(m) to rebuild their website and reimagine their online presence. So we set out to create a site that would evoke the experience of a visit to Lakewood—informative, intimate and approachable—and thereby differentiate them from the many wineries in the region.

The result is an upscale online presentation that matches Lakewood’s refined brand and extraordinary winemaking operation. Streamlined navigation highlights key information potential visitors seek, and informative pages with enticing content and appealing imagery provide a uniquely pleasing and immersive experience—similar to that of a Lakewood wine tasting.

The presentation highlights important content (such as the hundreds of awards Lakewood wines have won) by integrating it into the experience rather than relegating it to rarely-visited sub-pages. The site also features a user- and admin-friendly e-commerce platform that complies with age restrictions and tax regulations, and has facilitated $8,000+ in incremental sales in its first four months.

a(m) Services
  • Conversion rate optimization
  • Copywriting
  • CMS integration
  • Ecommerce platform
  • Marketing strategy
  • Mobile optimization
  • Responsive web design
  • Search engine optimization
  • Web design & development

“Accelerate Media have been great to work with over the 4+ years we have used their service. From redesigning our website to getting us going on e-commerce, they have helped us to be successful. They are very responsive and professional.”

Liz Stamp, Partner
Lakewood Vineyards Site
Indotronix Web Design Banner

Indotronix


www.iic.com


Before their brand redesign, the service offerings of the Indotronix Avani Group were scattered across multiple websites under various names, leaving customers to have to hunt around to figure out exactly what the group ‘did’. It was our job to consolidate those service offerings through a complete brand redesign and service unification undertaking. With a new, updated logo and a completely redesigned website, we were able to take varied, detailed information about each of the companies involved and create a website that concisely and accurately detailed the expertise the Indotronix Avani Group could offer in their key service areas: staffing, consulting, and custom solution development. The updated site was designed to create a better experience for potential customers and job-seekers alike, even offering an integrated job board for internal and external positions.   

a(m) Services
  • Conversion rate optimization
  • Copywriting
  • CMS integration
  • Mobile optimization
  • Web design & development

“Working with Accelerate Media is a pleasure. They are not simply a web design agency (although their design work is excellent), but, more importantly, they take a data-driven approach to delivering measurable outcomes. They have helped Indotronix to build a digital presence that not only looks good and functions well, but also delivers the results we need. Accelerate Media has become one of our most valued partners.”

Mark E., VP Corporate Communications

Resilite Site

Resilite


www.resilite.com


Resilite Sports Products, Inc., has been a leading manufacturer of quality athletic mats since 1959, servicing diverse sports and sectors, including wrestling, gymnastics, cheerleading, law enforcement, combat training, martial arts, early childhood and more. The company has a solid reputation, with the products and customer service to back it up, but its online presence wasn’t indicative of its past success or future endeavors.

Accelerate Media created a new website with deeper content, better usability & accessibility, improved user engagement, and increased opportunities for leads & sales. Our enhanced digital marketing strategy is driving more traffic to the site and into its funnels, while iterative site optimizations will continue to increase conversions.

a(m) Services
  • Conversion rate optimization
  • Copywriting
  • Custom CMS integration
  • Inbound marketing
  • Marketing strategy
  • Mobile optimization
  • Responsive web design
  • Search engine optimization
  • Web design & development

“Working with a(m) on our website has been a blast. We never stop collaborating and brainstorming on how to improve our website. From aesthetics, to functionality, to conversions – the a(m) team has been with us every step of the way to ensure we are putting the best digital product forward, not only for us, but for our visitors. ”

Shane Bierly, Director of Marketing
Resilite Site
TAP Banner Image

Travel Alliance Partners


www.tapintotravel.com


Travel Alliance Partners (TAP) needed a robust content management system and website refresh to better present their diverse travel options to customers and make it easier for their tour operators and suppliers to update current offerings. The travel ecosystem is constantly changing, so TAP needed a solution that was easy to navigate on both the front- and back-end and that could be constantly iterated upon. The refreshed website was able to meet these needs while providing a more visually appealing and intuitive experience for customers looking to browse tours, cruises, and events. Once the site was developed, we also crafted, presented, and provided documentation on how to best use the new system so all tour operators were able to efficiently use it – regardless of their level of skill or experience in a CMS.

a(m) Services
  • Conversion rate optimization
  • CMS integration
  • Marketing strategy
  • Mobile optimization
  • Web design & development
Travel Alliance Partner Site
Accountable Health Partners Banner Image

University of Rochester
Medical Center


www.ahpnetwork.com


As the University of Rochester Medical Center created a new network for doctors and hospitals focused on accountable care for patients, they engaged us to design and build a forward-looking, responsive website. The result, ahpnetwork.com, cleanly describes the organization and its benefits for three distinct audiences while providing clear calls-to-action and a strong conversion strategy.

a(m) Services
  • Conversion rate optimization
  • Copywriting
  • Inbound marketing strategy
  • Marketing collateral
  • Marketing strategy
  • Responsive web design
  • Web development

“The a(m) team’s responsiveness, nimble turnaround, depth of experience, and thoughtful approach was so helpful in informing and building our web presence.”

Renée Sutton, Director, Physician Relations and Outreach
Accountable Health Partners Site
AstraPouch Banner Image

AstraPouch


www.astrapouch-na.com


We first partnered with AstraPouch for the introduction of their cutting-edge wine and spirit packaging. In the years since, their product line has grown, necessitating the development of sub-brands, a newly redesigned website, and more complicated marketing strategies along the way. The refreshed website presents the expanded product line and enables better browsing and a more streamlined ordering process—paving the way for future innovation and expanded offerings.

a(m) Services
  • Brand identity
  • Copywriting
  • Marketing collateral
  • Marketing strategy
  • Photography
  • Print advertising
  • Tradeshow experience
  • Web design & development

“Our new online store really exceeded our expectations. It does everything we need it to and more. The entire site gives us the “wow” factor we wanted for our online presence!”

Erica Graham, Director of Marketing & Finance
Astropouch Site
Cottone Banner Image

Cottone Auctions


www.cottoneauctions.com


Cottone Auctions is a premier auction house featuring national and international antiques, art, collectibles and more. They offer appraisals & consignments, and many options for placing live and online auction bids. Cottone engaged a(m) to redesign and redevelop its old site and, in so doing, to realize several improvements in a variety of areas.

A reworked navigation, based on user data, provides a more effortless experience. Better integration of front-end and back-end elements creates a seamless—and much improved—user experience, with consistent and expected behavior across all actions. Robust database integration and custom development provide improved sorting of lot imtems. Finally, just as important but unseen by the public, a completely custom content management system empowers Cottone Auctions with the ability to almost effortlessly manage users, bids, auctions, featured items, and more.

a(m) Services
  • Copywriting
  • Custom CMS
  • Inbound marketing
  • Marketing strategy
  • SEM/PPC
  • Search engine optimization
  • Web design & development

“We have worked with Accelerate Media for over 10 years! They have helped us develop our entire online presence. They have a great balance of design talent and technology expertise, and they’re very responsive. They go above and beyond to take care of any issues that arise no matter the time or day.”

Matt Cottone, Auctioneer/Appraiser/Specialist
Cottone Auctions Website Screenshot
Blitman & King Banner Image

Blitman & King


www.bklawyers.com


A law firm with offices in Rochester, Syracuse, Buffalo and New York City, Blitman & King is nationally recognized for providing cutting-edge advice in complicated areas of the law and for the bench strength of its attorneys. But its website didn’t communicate that: it was dated, impersonal, dense, and hard to navigate. The new site brings the attorneys (and their strengths and personalities) to the forefront and presents a streamlined, more inviting and easy-to-navigate organization of the firm’s wealth of resources.

a(m) Services
  • Copywriting
  • Marketing collateral
  • Marketing strategy
  • Print advertising
  • Search engine optimization
  • Web design & development

“Accelerate Media does a great job with the development and maintenance of our website. Highly recommended.”

Susan Sturick, Office Manager
Blitman & King Site
Science Take Out Banner Image

Science Take Out


www.sciencetakeout.com


Science Take-Out creates innovative, easy-to-use science activity kits for students. In the 5 years since its inception, the company went quickly from offering a few kits and fulfilling them as teachers placed orders to boasting a robust catalogue of 30+ kits and a high volume of orders. Now the company can boast a website that’s as advanced as its products and accomplishes multiple objectives:

  1. Presents a polished and professional look
  2. Reorganizes product segmentation and presentation for increased usability
  3. Provides a significantly improved e-commerce solution that encourages up-selling, cross-selling, and repeat purchases
  4. Implements strategies for getting products into the hands of potential customers
a(m) Services
  • Copywriting
  • Custom CMS
  • Email marketing
  • Inbound marketing
  • Marketing strategy
  • Search engine optimization
  • Web design & development

“Accelerate Media brought together awesome creativity, organization, strategic thinking and value to create an extremely effective website for us!”

Dina Markowitz, President
Science Take-Out Site
Draft Sharks Banner Image

Draft Sharks


www.draftsharks.com


Draft Sharks is among the largest Fantasy Football advice sites in the nation. We first worked with them to develop an engaging website design, but over the years the relationship has grown. We are now their single source for development and marketing—and they have enjoyed a 20% increase in membership.

a(m) Services
  • Conversion optimization
  • Custom CMS
  • Email marketing
  • Inbound marketing
  • Marketing strategy
  • Mobile optimization
  • Print advertising
  • SEM
  • Search engine optimization
  • Web design & development

“Every company uses the standard cliché of “we want to partner with you and be a valuable part of your team, blah, blah, blah.” In my 15 years of having a web-based business, Accelerate Media is the only company that has lived up to that promise.”

Lenny Pappano, Principal
Draft Sharks Website Screenshot

Points Navigator Banner Image

Points Navigator


www.bestcreditcardforpoints.com


There are other credit card point tracking websites out there, but most are half-baked solutions offering only the most general of advice in this complex environment. We expertly designed Points Navigator to act as a single point of truth for all things related to credit card points, guiding and recommending cards to both novices and experts alike. What’s more, Points Navigator was designed to keep track of any individual’s cards, preemptively warning them of card usage rules, updating their benefits, offering up-to-date transfer value information, and more. The custom coding and algorithms built into this site make it a truly bespoke solution to address an ever-changing topic.   

a(m) Services
  • Brand identity
  • Custom CMS integration
  • Mobile optimization
  • Web design & development
Points Navigator Site
Buckingham Properties Banner Image

Buckingham Properties


www.buckprop.com


Rochester’s largest and most diverse real estate development and property management company needed a new look and a new website to coincide with their expansion. Our fresh design engages multiple audiences while providing an easy and engaging way for prospective clients to find investment opportunities and available properties.

a(m) Services
  • Brand identity
  • Business package
  • Marketing strategy
  • Mobile optimization
  • Search engine optimization
  • Web design & development

“Having worked with Accelerate Media for nearly a decade, I highly recommend them as a partner in digital marketing. I’m an in-house Marketing Department of one – with limited bandwidth. Having the Accelerate team on retainer as my trusted partner has continuously helped keep our web content fresh, our search placement high, and our lead generation flowing.”

Amy Olds, Marketing Manager
Buckingham Properties Website Screenshot
Monroe Tractor Banner Image

Monroe Tractor


www.monroetractor.com


Monroe Tractor is a leader in Agricultural and Construction equipment in upstate NY. They needed a new site that would better represent their brand, quickly and easily segment very different audiences, and sync live with an extensive inventory. Oh yeah, they also wanted to double traffic through SEO, mission accomplished.

a(m) Services
  • Business package
  • Conversion rate optimization
  • Custom CMS
  • Inbound marketing
  • Marketing strategy
  • Mobile optimization
  • Search engine optimization
  • Web design & development
Monroe Tractor Site

More web design clients:

Pioneer Companies
All Collector Cars
STX
Northern Lights

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