a fresh way forward

Accelerate Media687 Lee Road, Suite 208 | Rochester, NY 14606

Are we what you’re looking for in a firm?

If you’re looking for an agency to throw up a quick website and walk away, you’re looking in the wrong place. Similarly, if you’re expecting to spend endless hours discussing your brand temperature, you might be disappointed. We do our best to balance strategic goals with practical needs and we judge our success on results. That means a solid process, on a faster timeline, with less pain and more gain.

You betcha.

Meet the a(m)team

Jason Foley


“I love my job, I really do.”

I love my job. I really do. Every day brings new ideas, new challenges, and new relationships. A varied background in entertainment, marketing and management gives me a strong foundation for providing effective solutions. I enjoy taking the time to understand my clients, their businesses, and their goals.

The best part about what I do every day is piecing together the puzzle of each project. I have an incredible team who can do just about anything. And thanks to them we translate our clients’ visions into reality. A job well done, a happy client, and a product everyone is proud of. What could be better?

In my spare time, I do volunteer work and am a familiar face at the local volleyball court—at the beach when possible, but given our weather, inside is okay too.

Melissa Lord

Managing Director

“I love nothing more than finding out something I didn’t know before about my client.”

A lot of people play the violin. But many make it sound like a screaming cat. The same is true of branding: A lot of people say they do it, but sometimes it’s a painful process with results that are less than you hoped for.

I came to branding and marketing strategy from The New York Times and Random House and years in advertising. Maybe it’s the inquisitive, literary side of me, but I love nothing more than diving in and finding out something I didn’t know before about my client, and then using it to carve out a unique brand position.

When I’m not at work, I’m a mom to two beautiful children and one crazy dog. I take kickboxing classes to maintain my sanity, and I escape into a good book whenever I can.

Oh, and I play the violin.

Sara Troiano

Digital Marketing Director

“I’m a marketing unicorn.”

Or at least that’s what I strive to be: the rare marketing professional who can bring together a wide variety of different skills and attributes. Because a great marketer also has to be a great communicator, strategic planner, analyst, brand ambassador, budgeter, copywriter, and researcher. I think that’s why I love marketing so much – it’s not just one thing. There’s always something you can be improving, especially in the age of technology when the way that people consume information changes almost daily.

I come from the media world that tracked this consumption very closely – first Penguin Group USA, then New York Public Radio, and finally on to lead online sales and marketing efforts for USA TODAY. I love bringing the knowledge I’ve acquired from these institutions to our clients and using it to make their marketing efforts better and more effective.

When I’m not figuring out the newest marketing trends, you can find me at home playing with my best friend and cuddle buddy – my dog, Roger.

Brian Van Buren

Lead Developer

“Intergalactic planetary, planetary intergalactic.”

I am sometimes teased about being the “Doogie Howser” of website development. Not to brag, but I earned a Masters in Information Systems from the University of Buffalo with a 3.94 GPA at the age of 22. As an undergrad, I was a Philosophy minor. So with all my real world work experience, I’ll someday write The Zen and Art of Database Maintenance.

The secret to my success at developing websites? Pizza. There is a direct correlation between how much pizza I eat during every project, and my ability to conquer even the most challenging projects. So far, a(m) has had a sizable pizza expense. And lots of happy clients. Works for me.

Rob Kolb

Senior Design Developer

“I like to live on the edge.”

I have always been passionate about art and technology. New media design is the perfect fusion of the two, and gives me the freedom to produce exciting, interactive projects. From website design to motion graphics, I am always up for a challenge—and at a(m) there are plenty of opportunities for me to use my skills.

If I’m not behind a computer, then I can most likely be found in or near the water. Whitewater kayaking is one of my favorite activities. The dynamic flow of the river and challenge of navigating through it is exciting and inspiring. I like to live on the edge.

Mike DeJesus

Front-End Developer

“The internet is like music, with infinite possibilities.”

I love music. Ever since I was a kid I would jam out with my dad to Earth Wind & Fire and Michael Jackson. I realized that with the right tools, you can do anything you put your mind to. I rely on this insight in creating both websites and music.

I believe that the internet is like music, with infinite possibilities, and that there is definitely a good and a bad—but everyone has their own preferences. I’m an alchemist of web design, and my philosopher’s stone is making sure the client is just as happy with the end result as I am.

Sean Wallace

Digital Marketing
SEO Developer

“Let me take you to the top.”

Ask yourself, “When was the last time I went to the second page of a Google search?” It’s probably been a while. And I’m guessing your customers do the same thing. That’s where I come in.

I live, breathe, and sleep Digital Marketing. Ever since I created my first website it’s all I’ve been doing. You could say I’m a jack of all trades in the digital world. I have experience in every aspect of digital marketing. From design to implementation to ongoing maintenance, I’ve done it all. One of my favorite aspects of digital marketing is SEO. I take it as a challenge to get to the top of Google and stay there.

In my spare time, you’ll find me at a local brewery or just spending time with my wife and our hairless cat, Dobby.

Christalyn Duff

UX & Graphic Designer

“It’s an incredible feeling to be a part of building a client's success.”

I love making beautiful, functional things. Layout, color, interactivity – all of these things dance around in my brain. However, meeting with clients is usually the main highlight of a project for me; I enjoy seeing their passion for what they do and working my “computer magic” to help them digitally present themselves for the awesome people they are. It’s an incredible feeling to be a part of building a client’s success pixel by pixel.

When I’m not designing something on a computer (which is a lot of the time), you’ll usually find me running outside, tinkering in my studio, or concocting something that “should be delicious” in my kitchen.

A man’s life is dyed the color of his imagination
-Marcus Aurelius

Joel Glovacki

Back-End Developer

“I like a pretty typeface and a good debugging session.”

I build things for web, iOS, and macOS. I enjoy the variety and challenge that comes with working across multiple platforms and architectures. The things that make me most excited at work: a pretty typeface, a good debugging session, and getting started on a fresh project.

When I’m not writing code I’m most likely listening to sad songs and musicals, off in my own world learning something new (and probably completely useless?) – or living my best life with my adorable girlfriend and our color-coordinated pets.

Kaitie Yague-Spaude

Copywriter &
Project Support Specialist

“I do the words.”

I love the diversity of our clients – each brings their own voice, personality, and tone. To me, it’s a lot of fun to discover and amplify that voice to help each client best position their unique value to a specific audience. Whether it’s a blog about glow stick activities, software comparison pages, or salon & spa advertisements, I strive to find that dynamic combination of words that makes someone’s services soar. 

I am continually humbled by the trust our clients place in me – from knowing the words on their website are perfectly placed to knowing that their needs will always be met with a smile and can-do attitude.

When I’m not working with words, I’m working with parachutes at Skydive Pepperell as a rigger and packer. If you can’t find me around the hangar at Pepperell – look up; I’m probably going for a plane ride with my favorite pilot (aka my husband).  

But enough about us. Let's talk about you.

Let's Talk

We are actively seeking clients in Rochester, Buffalo, Syracuse, and New York City.