What We're Reading

This isn't really a blog.

Every week we get together as a team and share articles we’ve been reading for our own enrichment. Topics include challenges our clients are facing, new industry developments, awesome work by others, or just pieces too funny NOT to share.

Below you’ll find those articles, plus a few of our own, that we’ve put together based on insights we’ve gained throughout our time in the industry.

How a Marketing Audit Can Improve Your Business Performance

How a Marketing Audit Can Improve Your Business Performance

The word “audit” has a long history of sounding intimidating and negative. It conjures up images of tax collectors and home appraisers. Instinctively, it makes you want to present your best self so as not to be judged too harshly. In short, it’s not our favorite word. But in marketing, we’re always auditing. We’re constantly…

Accelerate Media named a Top Digital Marketing Agency in New York

Accelerate Media named a Top Digital Marketing Agency in New York

Accelerate Media has been recognized among the top Digital Marketing Agencies In New York in 2021 by DesignRush Marketplace. DesignRush is a reliable online guide to finding the best professional companies and agencies categorized according to vertical and area of expertise. After evaluating and analyzing Accelerate Media’s performance with some of the most prominent brands…

12 Tips for SEO Writing
SEO

12 Tips for SEO Writing

There are numerous things to keep in mind when writing a new blog post. They start before you even write the first sentence and continue after it’s published.  Here, we’ve listed 12 tips for SEO writing that will not only make your content more interesting to the reader, but will help it rank organically on…

13 Best SEO Ideas for 2021

13 Best SEO Ideas for 2021

Another year, another list of what you should be focusing your search engine optimization efforts on. Below we’ve highlighted 13 things you need to keep in mind—and keep an eye out for—this year.

Google Google Question Hub

Google Question Hub

Why it’s worth checking out:

Described as “a tool that enables creators to create richer content by leveraging unanswered questions,” Question Hub is basically a repository of Google search queries that currently don’t have answers. Sign up to look at questions and provide a URL to your website for any you can answer. Did someone say featured snippet?!

Adobe How Kat Holmes Transforms Businesses with Inclusive Design

How Kat Holmes Transforms Businesses with Inclusive Design

Why it’s worth checking out:

“Exclusionary designs are often the result of ignorance and neglect, rather than intentional choices,” and it’s something we as an industry need to consciously work to overcome. This discussion with Kat Holmes, leading authority on inclusive design, lays out what happens if we don’t create inclusively and how to start to overcome this design deficit.

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