It’s time to spring-clean your online marketing and set yourself up for a successful summer. Ask yourself the following questions; the answers can help you improve your website’s profitability and optimize your marketing plan as a whole.
What We're Reading
This isn't really a blog.
Every week we get together as a team and share articles we’ve been reading for our own enrichment. Topics include challenges our clients are facing, new industry developments, awesome work by others, or just pieces too funny NOT to share.
Below you’ll find those articles, plus a few of our own, that we’ve put together based on insights we’ve gained throughout our time in the industry.
Filter For:
All
Advertising Development/Design eCommerce Link Building Marketing News & Events SEO Social Media
Filter By: All a(m) Industry
Filter By: All a(m) Industry
Logos: Why Bigger Isn’t Always Better
One of the first items of feedback on website design we often receive is, “Can you make my logo bigger?” We can almost guarantee you’ve heard that one before, too. Learn how we deal with this subjective request in an objective way.
Colors.lol
Colors.lol: Overly descriptive color palettes.
Why it’s worth checking out:
We cannot tell you anything that hasn’t already been said by the name of the site itself. These are hilarious. Check them out for a laugh.
Conversion Rate Optimization: Techniques That Work
Let’s update this button, make that logo bigger, and add an arrow pointing to the form. Will these little changes ever be enough? Probably not, if you are an online marketer! Check out a few pieces of CRO wisdom we’ve acquired over the years.
Modern Website Design Trends for Modern Times
Journey with us as we explore some of the latest website design and digital marketing trends. From broken grids to 3D design elements, learn about and see examples of what’s leading the industry today.
Magento Development: Is it the Right eCommerce Solution For Your Project?
Magento is a scalable, high-performance Ecommerce solution for businesses. Right out of the box, it contains most of the functionality anyone would want or need in a shopping cart. It’s also extremely flexible and infinitely customizable.
Seasonality, Holidays, and ROI
Conversion intent is highest during the months of November and December and consumers have their wallets out – ready to pull the trigger on any deal that appeals to their interests. Don’t sit idle; there’s money on the table!
Yii Development: Is it the Right Framework for Your Project?
Yii is a high-performance, component-based PHP framework for rapid application development. It can be used for developing a variety of Web applications using PHP. It is especially suitable for large-scale applications.
DeLorean Ipsum
DeLorean Ipsum Text Generator
Why it’s worth checking out:
At some point, everyone needs some dummy text. Why not make it the dialogue of Doc and Marty from the Back to the Future trilogy?
Above the Fold
You want your users to see all (or a majority) of your website content at first glance, aka “above the fold.” But what does that really mean, and is it still a relevant practice?
Redwhale
Your UI isn’t a Disney Movie
Why it’s worth checking out:
Although this article is a few years old, the content is just as resonant today (perhaps even more so). As our UI capabilities have advanced, we need to remember that not EVERYTHING needs to be animated or jazzed up. In fact, we benefit from being selective about UI functionality.
Portent
Content Rule #1: The Blank Sheet Of Paper Test
Why it’s worth checking out:
Have you ever landed on someone’s website, read the whole thing, and are still left absolutely clueless as to what they actually DO? Yeah, us too. This article taught us a crazy simple test to make sure we’re never “that company” and identify confusing content we may have written.