There are many CMS options out there, but our go-to was, is, and will (probably) always be WordPress. Here’s why.
What We're Reading
This isn't really a blog.
Every week we get together as a team and share articles we’ve been reading for our own enrichment. Topics include challenges our clients are facing, new industry developments, awesome work by others, or just pieces too funny NOT to share.
Below you’ll find those articles, plus a few of our own, that we’ve put together based on insights we’ve gained throughout our time in the industry.
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Alvaro Trigo
CSS Shadow Gradients
Why it’s worth checking out:
Created by Alvaro Trigo, this awesome resource generates easy CSS shadow gradients. Select your colors and spreads and copy the code with a click – all that’s left is to enjoy the beauty these snazzy shadows bring to your site.
Search Engine Journal
Website Spring Cleaning In 3 Easy Steps
Why it’s worth checking out:
Summer is fast approaching, making it the perfect time to finish out your (digital) spring cleaning! From auditing your site for outdated content to analyzing and optimizing your page views, here are three easy ways to brush up your website.
Google Passages: One Year Later
Last February Google released the Passages Update — but to what end? Learn more about how the update has changed the SERPs one year later.
Brian Tracy International
Eat That Frog
Why it’s worth checking out:
No matter how much we like our jobs, there will inevitably be times when we have to do tasks we don’t enjoy. Instead of putting off these difficult tasks, we’re learning to embrace them thanks to the simple time management methodology of “eating the frog.”
Backlinko
Link Building Case Study: How I Increased My Search Traffic by 110% in 14 Days
Why it’s worth checking out:
Typically, link building is a lengthy and boring process that gets a minimal return on investment. But it doesn’t have to be; discover how Brian Dean and the Backlinko team doubled their search traffic in just two weeks using the “Skyscraper Technique”. We love their tips, tricks, and getting to see their examples in action.
How to Rank a Video on YouTube
Ranking a video organically on YouTube follows a similar structure to ranking a page organically, but with a few key differences. Below is a how-to guide to get your new videos performing well on YouTube.
Search Engine Journal
4 Simple UX Practices Proven To Increase Conversions
Why it’s worth checking out:
The user experience on a website is integral to how the website performs. Search Engine Journal recently put out a blog detailing four simple ways to improve the user experience that will lead to more conversions on your site.
4 Basic Link Building Strategies: Part 4 – Internal Linking
Easily increase your website’s performance with this tried and true link building strategy – internal linking.
Zyppy
How Google Rewrites Page Titles
Why it’s worth checking out:
Zyppy recently studied over 81,000 page titles and looked into what may cause Google to rewrite a title tag for the SERPS.
Winning Traffic with Semantic Search
Understanding the semantics behind your visitors searches can mean big business if done correctly. Google has already made the switch, will you?
4 Basic Link Building Strategies: Part 3 – Helping
In our third basic link building principle, we focus on links that come from helping others. This can be community link building or fixing broken links.