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Whiteboard: Accelerate Media Blog

They say nature abhors a vacuum. We love it. When we see a white wall,
we want to write on it. Thus, this space. Like the whiteboard-painted walls
in our conference room, we'll fill it up with ideas, express our opinions and share
what we've learned in our daily quests for insight and knowledge.

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​How to Reduce Wasted Spend in PPC

Wasted advertising dollars kill profitability, regardless of medium. Unlike traditional advertising though, digital media marketing is eminently trackable. So there’s no excuse for wasteful spending—especially on pay-per-click programs.  Continue Reading

​New Year, New Content

Every search engine optimizer knows that content marketing is the name of the game, but what’s the best way to disseminate that content to earn likes and shares on social media—and, ultimately, to gain inbound links?  Continue Reading