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Whiteboard: Accelerate Media Blog

They say nature abhors a vacuum. We love it. When we see a white wall,
we want to write on it. Thus, this space. Like the whiteboard-painted walls
in our conference room, we'll fill it up with ideas, express our opinions and share
what we've learned in our daily quests for insight and knowledge.

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​Spruce Up Your Summer Marketing

The sun is shining, the birds are chirping, and snow is finally in the rear view mirror. Spring has sprung, and that means it’s time to spring-clean your online marketing and set yourself up for a successful summer. Ask yourself the following questions; the answers can help you improve your website’s profitability and optimize your marketing plan as a whole.  Continue Reading

Native Advertising: Is it News or Advertising?

Native advertising is a concept that’s on fire these days. Every marketing blog seems to rave about how it ‘s the new must-do kind of advertising! But what on Earth is it and how can it fit into your marketing plan?  Continue Reading

Seasonality, Holidays and ROI

It’s suddenly that time of the year again! Snow falling, turkeys roasting and Black Friday and Cyber Monday, unbelievably, behind us.It is a fact that conversion intent is highest during the months of November and December (especially on Black Friday & Cyber Monday). Consumers have their wallets out and are ready to pull the trigger on any deal that appeals to their interests. Don’t sit idle; there’s money on the table!  Continue Reading

How Big Should a Logo on a Website Be?

One of the first items of feedback on website design we often receive is, “Can you make my logo bigger?”  Continue Reading

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Conversion Rate Optimization: Techniques That Work

Let’s update this button, make that logo bigger, and add an arrow pointing to the form. Will these little changes ever be enough? Probably not, if you are an online marketer!  Continue Reading

People Don’t Read on the Web…Please Read On.

In preparation for this blog entry on web copy, I was considering some “truths” of online marketing—specifically, of writing copy for online marketing. #1 on the list: Please don't read. Please read on...  Continue Reading

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SEOs Are Not SEOs. But We Still Do SEO.

What am I: An online marketer, a Web developer, or an “SEO”? I’m all three, but here at Accelerate Media we decided to go with “Online Marketing Strategist.” The reason is that, simply speaking, SEO is a loaded term that doesn’t adequately describe what this specialized field of Web strategy is all about.  Continue Reading

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