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Whiteboard: Accelerate Media Blog

They say nature abhors a vacuum. We love it. When we see a white wall,
we want to write on it. Thus, this space. Like the whiteboard-painted walls
in our conference room, we'll fill it up with ideas, express our opinions and share
what we've learned in our daily quests for insight and knowledge.

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Conversion Rate Optimization: Techniques That Work

Let’s update this button, make that logo bigger, and add an arrow pointing to the form. Will these little changes ever be enough? Probably not, if you are an online marketer!  Continue Reading

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People Don’t Read on the Web…Please Read On.

In preparation for this blog entry on web copy, I was considering some “truths” of online marketing—specifically, of writing copy for online marketing. #1 on the list: Please don't read. Please read on...  Continue Reading

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SEOs Are Not SEOs. But We Still Do SEO.

What am I: An online marketer, a Web developer, or an “SEO”? I’m all three, but here at Accelerate Media we decided to go with “Online Marketing Strategist.” The reason is that, simply speaking, SEO is a loaded term that doesn’t adequately describe what this specialized field of Web strategy is all about.  Continue Reading

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Above the Fold

Our clients often express a desire for their users to see all (or a majority) of their website content at first glance. They typically ask us to move everything up so that they don’t have to scroll to see important information located “below the fold.”  Continue Reading

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