Why it’s worth checking out:
Because a good website and a solid marketing strategy are nothing without engaging and relevant creative to accompany it.
DesignRush
What We're Reading
This isn't really a blog.
Every week we get together as a team and share articles we’ve been reading for our own enrichment. Topics include challenges our clients are facing, new industry developments, awesome work by others, or just pieces too funny NOT to share.
Below you’ll find those articles, plus a few of our own, that we’ve put together based on insights we’ve gained throughout our time in the industry.
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Neil Patel
New Data: Here’s What You Need to Change in Your SEO Strategy
Why it’s worth checking out:
The SEO landscape is always changing and evolving. This article from Neil Patel is helping us stay up to date with our SEO in 2024.
The 5 Best Marketing Blogs to Keep You Current in 2024
Marketing is a constantly changing landscape and at times it can feel hard to keep up. With so much information out there, how can you know what to trust? We spend our time researching and implementing best practices for marketing daily. We can stay up-to-date on the latest trends and changes thanks to our favorite…
2024 SEO Trends: Top 7 Organic SEO Tips To Utilize
We’ve put together a concise summary of organic SEO tips to utilize in conjunction with the 2024 SEO trends that we’re likely to continue seeing.
Content Marketing Institute
7 Generative AI Prompts To Help Your Content Marketing Workflows
Why it’s worth checking out:
Since AI has hit the marketing world, we have slowing integrated it into our workflow to help better serve our clients. This article from the Content Marketing Institute gave us 7 steps to try it out in our day to day tasks.
The Principles of Copywriting: Follow the 4 Cs
When it comes to copywriting for marketing & advertising, the manner in which you convey your message wields remarkable power. Crafting compelling and persuasive content is an essential skill if you hope to effectively promote your product or service. Whether you’re writing a product description, a social media post, an email campaign, or a blog…
Semrush Blog
Local Keyword Research for SEO: What It Is & How to Do It
Why it’s worth checking out:
When you are trying to rank nationally on SERP, you have to first make sure that you have secured the local keywords in your area. Semrush has created a simple 4-step process to ensure that you are choosing the best keywords for you to rank locally for SEO.
Sparktoro
5-Minute Whiteboard: Zero-Click Marketing 101
Why it’s worth checking out:
We are entering a new age of social media where the platforms no longer want you to leave their site. What does this mean for business? Well, it means that we have to become experts in zero-click marketing! This article from Sparktoro sums up the shift we have made in the past few months with many of our clients, focusing on crafting high-quality posts without links.
Constant Contact
12 Tips for Creating the Best Email Subject Lines (with Examples)
Why it’s worth checking out:
When clients come to us looking for help with their email marketing, we know the subject lines can be the most important part! A good subject line can draw people in an have them click on your email. This article from Constant Contact helps give tips to create the best subject line for your next email.
Moz
How to Optimize Existing Content for Featured Snippets
Why it’s worth checking out:
Looking to get your website content featured at the top of the SERP? Well, optimizing your existing content for featured snippets in the way to go! This article breaks down the steps for identifying opportunities for featured snippets and making changes to your content to increase the chances of being featured.
MOZ
Diving for Pearls: A Guide to Long Tail Keywords – Next Level
Why it’s worth checking out:
Are you struggling to rank for highly competitive keywords? Do you want to discover a hidden gem that can boost your website’s visibility and drive more targeted traffic? Then you’ll probably benefit from the power of long-tail keywords! This Moz post outlines how to find—and leverage—long-tail keywords to take your SEO strategy to the next level.
STAT
How to Decide Which Keywords are Worth Tracking for Your Site
Why it’s worth checking out:
First impressions are everything – especially in the business world. Start out on the right foot by improving your google rating by following a few simple steps.