Traditional PR usually focuses on generating brand awareness, influencing public opinion, and proactively managing reputation. Digital PR does all of that, but for the company’s web presence. Check out some of the ways we’ve helped our clients manage their digital persona.
Reviews are an important signal of the public’s trust in a company. If they’re willing to shout their opinions to the world about a product or service, it means they believe in it. For this reason, we’ve helped clients of all sizes execute review generation campaigns to increase their digital relevancy across various social channels.
Monroe Tractor is an agriculture and construction equipment powerhouse with 14 different locations across the northeast. We executed an email review generation campaign that was specifically tailored to each location and the types of equipment they offered: agriculture, construction, or both.
As creators of the Hummingbird, Vital Motion is focused on fibromyalgia symptom relief. Because fibromyalgia symptom relief is different for everyone, it was crucial to gather real Hummingbird user reviews and testimonials to help show the legitimacy of the product. We executed a review campaign and imbedded the review feed directly into Vital Motion’s website, signaling that oh-so-important public trust to hundreds of potential customers.
Online Reputation Management
Nowadays, a company’s online reputation is its reputation. We live in a world where, if the website is slow or unresponsive, we assume the company behind it is as well. If we ask a public question, we want a response. Establishing 1-to-1 communication channels, reducing friction, and publicly addressing comments/reviews are all major facets of reputation management in today’s digital world.
Indotronix Avani Group
The Indotronix Avani Group had more social media channels than they knew what to do with. With 8 social media accounts on 3 platforms, it was critical to remove old or redundant accounts in order to create a clear social presence. We performed calculated follower migration in order to leverage the strongest accounts’ presence and created a sunsetting plan to keep social followers aware of which accounts would soon be removed.
As one of 35 wineries on the Seneca Lake Wine Trail, digital relevancy is important to stand out from the crowd. Seeing as one of Fulkerson Winery’s main offerings, fresh grape juice for home winemakers, is a seasonal item, it became important to supplement their site with an alternate season offering in order to reduce confusion caused by featuring non-available product(s). By supplementing Fresh Juice for Wedding advertising during off-seasons, we saw a decrease in questions from confused customers and a positive boost to the brand as they joined the ranks of other “wedding wineries.”