What We're Reading

This isn't really a blog.

Every week we get together as a team and share articles we’ve been reading for our own enrichment. Topics include challenges our clients are facing, new industry developments, awesome work by others, or just pieces too funny NOT to share.

Below you’ll find those articles, plus a few of our own, that we’ve put together based on insights we’ve gained throughout our time in the industry.

Diana Smith Gaze

Gaze

Why it’s worth checking out:

This is so much more than just a beautiful image. Its all hand-coded HTML & CSS – meaning everything you see is made up of styled chunks of code. We highly recommend inspecting the page and then deleting elements to your heart’s content (we know we did). Talk about skills. We’re in awe. 

Yoast Image SEO: Optimizing images for search engines
SEO

Image SEO: Optimizing images for search engines

Why it’s worth checking out:

As an industry-recognized leader in this area, Yoast’s tips, advice, and examples prove to be great overall instructions for those who have yet to focus on this specific SEO aspect. But, even if you already do image SEO, we bet the resources provided in this article will introduce you to a new tool or two!

A Better Lemonade Stand Reverse Engineering the Perfect Ecommerce Product

Reverse Engineering the Perfect Ecommerce Product

Why it’s worth checking out:

We do our best to provide background information to Ecommerce clients about the various factors that play into their ROI, and this article is the perfect tool as it compiles a LOT of different information about the various success factors of an Ecommerce website. Plus, there’s a practical example for each factor, too.

Redwhale Your UI isn’t a Disney Movie

Your UI isn’t a Disney Movie

Why it’s worth checking out:

Although this article is a few years old, the content is just as resonant today (perhaps even more so). As our UI capabilities have advanced, we need to remember that not EVERYTHING needs to be animated or jazzed up. In fact, we benefit from being selective about UI functionality.

Portent Content Rule #1: The Blank Sheet Of Paper Test

Content Rule #1: The Blank Sheet Of Paper Test

Why it’s worth checking out:

Have you ever landed on someone’s website, read the whole thing, and are still left absolutely clueless as to what they actually DO? Yeah, us too. This article taught us a crazy simple test to make sure we’re never “that company” and identify confusing content we may have written.

Enough about us, we want to learn about you.

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