What We're Reading

This isn't really a blog.

Every week we get together as a team and share articles we’ve been reading for our own enrichment. Topics include challenges our clients are facing, new industry developments, awesome work by others, or just pieces too funny NOT to share.

Below you’ll find those articles, plus a few of our own, that we’ve put together based on insights we’ve gained throughout our time in the industry.

The Principles of Copywriting: Follow the 4 Cs

The Principles of Copywriting: Follow the 4 Cs

When it comes to copywriting for marketing & advertising, the manner in which you convey your message wields remarkable power. Crafting compelling and persuasive content is an essential skill if you hope to effectively promote your product or service. Whether you’re writing a product description, a social media post, an email campaign, or a blog…

Top 7 SEO Trends in 2023
SEO

Top 7 SEO Trends in 2023

It’s only the beginning of 2023, yet we’re already witnessing the emergence of new tools that are set to revolutionize the way search engines present their SERPs. The pace of innovation seems relentless, with each passing day bringing with it new technology and features that surpass those that existed last year—or even last month. Moreover,…

How to Rank a Video on YouTube
SEO

How to Rank a Video on YouTube

Ranking a video organically on YouTube follows a similar structure to ranking a page organically, but with a few key differences. Below is a how-to guide to get your new videos performing well on YouTube.

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