The word “audit” has a long history of sounding intimidating and negative. It conjures up images of tax collectors and home appraisers. Instinctively, it makes you want to present your best self so as not to be judged too harshly. In short, it’s not our favorite word. But in marketing, we’re always auditing. We’re constantly…
What We're Reading
This isn't really a blog.
Every week we get together as a team and share articles we’ve been reading for our own enrichment. Topics include challenges our clients are facing, new industry developments, awesome work by others, or just pieces too funny NOT to share.
Below you’ll find those articles, plus a few of our own, that we’ve put together based on insights we’ve gained throughout our time in the industry.
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Accelerate Media has been recognized among the top Digital Marketing Agencies In New York in 2021 by DesignRush Marketplace. DesignRush is a reliable online guide to finding the best professional companies and agencies categorized according to vertical and area of expertise. After evaluating and analyzing Accelerate Media’s performance with some of the most prominent brands…
There are numerous things to keep in mind when writing a new blog post. They start before you even write the first sentence and continue after it’s published. Here, we’ve listed 12 tips for SEO writing that will not only make your content more interesting to the reader, but will help it rank organically on…
When it comes to link building, it can be difficult to know where to start. We’re here to help get you started to better link building. This is the first part in our guide to the 4 basic link building strategies.
Our founder, Jason Foley, sat down with CEIPAL to discuss advertising on social media. He breaks down three steps to turn social media into your best performing lead generator.
Another year, another list of what you should be focusing your search engine optimization efforts on. Below we’ve highlighted 13 things you need to keep in mind—and keep an eye out for—this year.
We’ve found that when we embrace diversity, we build more usable and holistic solutions. Check out our guide on why inclusive design is always worth the effort.
There are lots of ways to approach writing marketing copy, including the SBDO/A method. Join our copywriter as she breaks down her go-to approach and shares a few examples on what that looks like.
Looking for copywriting inspiration? It could come from anywhere – even an ad campaign from the 60s. The digital class 30 Copywriting Secrets from the Best Ad Campaign of All Time by Alan Sharpe offered up a heavy dose of copywriting wisdom and no small amount of inspiration. Check out a few of the best tips & tricks he shared.
Competitors’ websites are often the first place you turn when starting design for a new client. But, is that really the best place to start? Yes – to a point. Read more about some of the reasons why we look at competitors and some of the things to keep in mind when doing so.
Sure, you can say you’re the best all you want, but can you prove it? Case studies are an excellent way to create a credible source of social proof. Check out a few key tips we like to keep in mind when crafting up case studies.
Wasted advertising dollars kill profitability, regardless of medium. Unlike traditional advertising though, digital media marketing is eminently trackable. So there’s no excuse for wasteful spending—especially on pay-per-click programs.