Website Development | Rochester, NY

Lakewood Vineyards is a well-regarded Finger Lakes winery that has enjoyed continued success & expansion since its founding in 1988. Its website was dated, however, lacking sophistication and failing to engage potential visitors.

Lakewood selected a(m) to rebuild their website and reimagine their online presence. So we set out to create a site that would evoke the experience of a visit to Lakewood—informative, intimate and approachable—and thereby differentiate them from the many wineries in the region.

The result is an upscale online presentation that matches Lakewood’s refined brand and extraordinary winemaking operation. Streamlined navigation highlights key information potential visitors seek, and informative pages with enticing content and appealing imagery provide a uniquely pleasing and immersive experience—similar to that of a Lakewood wine tasting.

The presentation highlights important content (such as the hundreds of awards Lakewood wines have won) by integrating it into the experience rather than relegating it to rarely-visited sub-pages. The site also features a user- and admin-friendly e-commerce platform that complies with age restrictions and tax regulations, and has facilitated $8,000+ in incremental sales in its first four months.

Cook Properties is New York’s largest owner and operator of manufactured housing communities. With more than 100 communities and 7000 homes to manage, they needed a website that conveyed their dependability, cleanliness, and safety.

Not only were they trying to attract new home buyers into their communities, but they needed a platform that their current tenants could easily navigate to pay their lot rents or request maintenance services. As such, a(m) developed a clean, modern website that set out to differentiate them from their competitors by answering the ultimate question: What makes a Cook Community special?

California Ski Company came to a(m) through a long-time client, Winter Sports Retailers. They were searching for a new website design that could give them a fresh, modern presence, promote their boot fitting expertise and ski rental program—while communicating how approachable, enjoyable and rewarding the sport can be.

With that in mind, a(m) set out to position California Ski Company as East Bay’s only speciality ski shop, highlighting that they are a local family-owned business that’s operated by dedicated skiers with years of experience in the industry and deep roots in the region. The finished product delivers just that—and allows their team to schedule boot fitting appointments, manage ski rental requests, and process payments.

Draft Sharks is among the largest Fantasy Football advice sites in the nation. We first worked with them to develop an engaging website design, but over the years the relationship has grown. We are now their single source for development and marketing—and they have enjoyed a 20% increase in membership.

Before their brand redesign, the service offerings of the Indotronix Avani Group were scattered across multiple websites under various names, leaving customers to have to hunt around to figure out exactly what the group ‘did’. It was our job to consolidate those service offerings through a complete brand redesign and service unification undertaking. With a new, updated logo and a completely redesigned website, we were able to take varied, detailed information about each of the companies involved and create a website that concisely and accurately detailed the expertise the Indotronix Avani Group could offer in their key service areas: staffing, consulting, and custom solution development. The updated site was designed to create a better experience for potential customers and job-seekers alike, even offering an integrated job board for internal and external positions.   

Travel Alliance Partners (TAP) needed a robust content management system and website refresh to better present their diverse travel options to customers and make it easier for their tour operators and suppliers to update current offerings. The travel ecosystem is constantly changing, so TAP needed a solution that was easy to navigate on both the front- and back-end and that could be constantly iterated upon. The refreshed website was able to meet these needs while providing a more visually appealing and intuitive experience for customers looking to browse tours, cruises, and events. Once the site was developed, we also crafted, presented, and provided documentation on how to best use the new system so all tour operators were able to efficiently use it – regardless of their level of skill or experience in a CMS.

We first partnered with AstraPouch for the introduction of their cutting-edge wine and spirit packaging. In the years since, their product line has grown, necessitating the development of sub-brands, a newly redesigned website, and more complicated marketing strategies along the way. The refreshed website presents the expanded product line and enables better browsing and a more streamlined ordering process—paving the way for future innovation and expanded offerings.

Cottone Auctions is a premier auction house featuring national and international antiques, art, collectibles and more. They offer appraisals & consignments, and many options for placing live and online auction bids. Cottone engaged a(m) to redesign and redevelop its old site and, in so doing, to realize several improvements in a variety of areas.

Reworked navigation, based on user data, provides a more effortless experience. Better integration of front-end and back-end elements creates a seamless—and much improved—user experience, with consistent and expected behavior across all actions. Robust database integration and custom development provide improved sorting of lot items. Finally, just as important but unseen by the public, a completely custom content management system empowers Cottone Auctions with the ability to almost effortlessly manage users, bids, auctions, featured items, and more.

A law firm with offices in Rochester, Syracuse, Buffalo and New York City, Blitman & King is nationally recognized for providing cutting-edge advice in complicated areas of the law and for the bench strength of its attorneys. But its website didn’t communicate that: it was dated, impersonal, dense, and hard to navigate. The new site brings the attorneys (and their strengths and personalities) to the forefront and presents a streamlined, more inviting and easy-to-navigate organization of the firm’s wealth of resources.

There are other credit card point tracking websites out there, but most are half-baked solutions offering only the most general of advice in this complex environment. We expertly designed Points Navigator to act as a single point of truth for all things related to credit card points, guiding and recommending cards to both novices and experts alike. What’s more, Points Navigator was designed to keep track of any individual’s cards, preemptively warning them of card usage rules, updating their benefits, offering up-to-date transfer value information, and more. The custom coding and algorithms built into this site make it a truly bespoke solution to address an ever-changing topic.   

Science Take-Out creates innovative, easy-to-use science activity kits for students. In the 5 years since its inception, the company went quickly from offering a few kits and fulfilling them as teachers placed orders to boasting a robust catalogue of 30+ kits and a high volume of orders. Now the company can boast a website that’s as advanced as its products and accomplishes multiple objectives:

1. Presents a polished and professional look
2. Reorganizes product segmentation and presentation for increased usability
3. Provides a significantly improved e-commerce solution that encourages up-selling, cross-selling, and repeat purchases
4. Implements strategies for getting products into the hands of potential customers

Monroe Tractor is a leader in Agricultural and Construction equipment in upstate NY. They needed a new site that would better represent their brand, quickly and easily segment very different audiences, and sync live with an extensive inventory. Oh yeah, they also wanted to double traffic through SEO, mission accomplished.