Our founder, Jason Foley, sat down with CEIPAL to discuss advertising on social media. He breaks down three steps to turn social media into your best performing lead generator.
What We're Reading
This isn't really a blog.
Every week we get together as a team and share articles we’ve been reading for our own enrichment. Topics include challenges our clients are facing, new industry developments, awesome work by others, or just pieces too funny NOT to share.
Below you’ll find those articles, plus a few of our own, that we’ve put together based on insights we’ve gained throughout our time in the industry.
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Social Media Explorer
How to Use Social Media to Write Better Email Content
Why it’s worth checking out:
This article tackles two major topics in marketing at once: email content and social media. The tips are practical and easy to digest, offering up a pretty immediate plan of action on how to get started turning social content into email marketing messages.
Exploding Topics
Top New Marketing Strategies
Why it’s worth checking out:
We love Exploding Topics for staying ahead of new marketing trends. Their curated collections make it easy to see what trends are on the rise and which have already peaked. It’s a great tool to watch specific industry areas and discover content your audience may be looking for that you don’t even know about yet.
Best B2C Social Channels to Use (and Why)
Social media is a great tool for businesses of all sizes. However, if you’re a B2C business, you may be focusing your efforts on platforms that generate little engagement. Check out the preferred channels and why to use them.
B2B Social Media Channels: Why You Should Tweet At Work
How can companies ensure that they are getting the kind of social media interaction they want and need to grow their business? How do they know they’re investing in a solid growth strategy? Here are some ways to improve your social channels – all you need is a watch.