This isn't really a blog.
Every week we get together as a team and share articles we’ve been reading for our own enrichment. Topics include challenges our clients are facing, new industry developments, awesome work by others, or just pieces too funny NOT to share.
Below you’ll find those articles, plus a few of our own, that we’ve put together based on insights we’ve gained throughout our time in the industry.
Marketing is a constantly changing landscape and at times it can feel hard to keep up. With so much information out there, how can you know what to trust? We spend our time researching and implementing best practices for marketing daily. We can stay up-to-date on the latest trends and changes thanks to our favorite…
Why it’s worth checking out:
Since AI has hit the marketing world, we have slowing integrated it into our workflow to help better serve our clients. This article from the Content Marketing Institute gave us 7 steps to try it out in our day to day tasks.
Why it’s worth checking out:
We are entering a new age of social media where the platforms no longer want you to leave their site. What does this mean for business? Well, it means that we have to become experts in zero-click marketing! This article from Sparktoro sums up the shift we have made in the past few months with many of our clients, focusing on crafting high-quality posts without links.
Social media is a great tool for businesses of all sizes. However, if you’re a B2C business, you may be focusing your efforts on platforms that generate little engagement. Check out the preferred channels and why to use them.
Our founder, Jason Foley, sat down with CEIPAL to discuss advertising on social media. He breaks down three steps to turn social media into your best performing lead generator.
Why it’s worth checking out:
This article tackles two major topics in marketing at once: email content and social media. The tips are practical and easy to digest, offering up a pretty immediate plan of action on how to get started turning social content into email marketing messages.
Why it’s worth checking out:
We love Exploding Topics for staying ahead of new marketing trends. Their curated collections make it easy to see what trends are on the rise and which have already peaked. It’s a great tool to watch specific industry areas and discover content your audience may be looking for that you don’t even know about yet.
How can companies ensure that they are getting the kind of social media interaction they want and need to grow their business? How do they know they’re investing in a solid growth strategy? Here are some ways to improve your social channels – all you need is a watch.