Another year, another list of what you should be focusing your search engine optimization efforts on. Below we’ve highlighted 13 things you need to keep in mind—and keep an eye out for—this year.
What We're Reading
This isn't really a blog.
Every week we get together as a team and share articles we’ve been reading for our own enrichment. Topics include challenges our clients are facing, new industry developments, awesome work by others, or just pieces too funny NOT to share.
Below you’ll find those articles, plus a few of our own, that we’ve put together based on insights we’ve gained throughout our time in the industry.
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Google
Google Question Hub
Why it’s worth checking out:
Described as “a tool that enables creators to create richer content by leveraging unanswered questions,” Question Hub is basically a repository of Google search queries that currently don’t have answers. Sign up to look at questions and provide a URL to your website for any you can answer. Did someone say featured snippet?!
Surfer
We Analyzed 17,500 Pages’ Sentiment with NLP. Here’s What We Learned
Why it’s worth checking out:
Natural language processing (NLP) is gaining popularity in the industry given its role in SEO and page sentiment is an SEO aspect largely determined by NPL. If you’re interested in learning more about how NPL is affecting your SEO scores and how to use it in your favor – we highly recommend this article.
Link Building – Keep the Process Human
By being an effective communicator, giving out links, and fostering new human connections, you will quickly and easily enhance your link building. See a few tips and tricks we use here at a(m).
3 Ways to Use Paid Search Prior To SEO
SEO is a top priority in making a website an integral cog in your business success. But, it’s also critical to step back and check the temperature before diving in. Check out these tips for using paid search prior to SEO.
Yoast
Image SEO: Optimizing images for search engines
Why it’s worth checking out:
As an industry-recognized leader in this area, Yoast’s tips, advice, and examples prove to be great overall instructions for those who have yet to focus on this specific SEO aspect. But, even if you already do image SEO, we bet the resources provided in this article will introduce you to a new tool or two!
Common Grammar Mistakes You Need to STOP Making
Good grammar and writing are essential in the workplace. Whether it’s emailing a coworker, typing a proposal, or constructing a blog post for your company, it’s imperative that you get your point across in a professional, intelligent manner.