This isn't really a blog.
Every week we get together as a team and share articles we’ve been reading for our own enrichment. Topics include challenges our clients are facing, new industry developments, awesome work by others, or just pieces too funny NOT to share.
Below you’ll find those articles, plus a few of our own, that we’ve put together based on insights we’ve gained throughout our time in the industry.
Why it’s worth checking out:
You’ve been told internal linking is important for helping your sites rank in the SERPs, but…why? How does it add value and what does that mean to Google? How does one get started? This comprehensive article by Yoast dives into the importance of internal linking and lays out what exactly you need to evaluate and update to make your internal linking strategy effective.
Last February Google released the Passages Update — but to what end? Learn more about how the update has changed the SERPs one year later.
Ranking a video organically on YouTube follows a similar structure to ranking a page organically, but with a few key differences. Below is a how-to guide to get your new videos performing well on YouTube.
Why it’s worth checking out:
The user experience on a website is integral to how the website performs. Search Engine Journal recently put out a blog detailing four simple ways to improve the user experience that will lead to more conversions on your site.
Why it’s worth checking out:
Zyppy recently studied over 81,000 page titles and looked into what may cause Google to rewrite a title tag for the SERPS.
Understanding the semantics behind your visitors searches can mean big business if done correctly. Google has already made the switch, will you?
Why it’s worth checking out:
Looking to add a bit of oomph to your latest writing project? Try QuillBot, the AI-driven wordsmithing tool that helps enhance your messaging through careful rewriting. Summarize your copy, paraphrase your point, or even expand your writing into a more formal message — all with the click of a button.
Understanding what your users are searching for can be the difference between getting the sale or not. See how to set yourself up for success with User Search Intent.
With the release of the recent Core Web Vitals update, there are lots of questions on what to do and how to handle them on your own website.
Looking to increase your SEO knowledge and jump in the SERPs? Check out our latest whitepaper on 16 SEO Tips for Better Rankings.
There are many things to keep in mind when writing a new blog post. They start before you even write the first sentence and continue after it’s published. Here are our 12 tips for SEO writing that will make your content more interesting to the reader AND help it rank organically on SERP.
When it comes to link building, it can be difficult to know where to start. We’re here to help get you started to better link building. This is the first part in our guide to the 4 basic link building strategies.