In preparation for this blog entry on web copy, I was considering some “truths” of online marketing—specifically, of writing copy for online marketing. #1 on the list: People don’t read. Please read on…
What We're Reading
This isn't really a blog.
Every week we get together as a team and share articles we’ve been reading for our own enrichment. Topics include challenges our clients are facing, new industry developments, awesome work by others, or just pieces too funny NOT to share.
Below you’ll find those articles, plus a few of our own, that we’ve put together based on insights we’ve gained throughout our time in the industry.
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Spruce Up Your Summer Marketing
It’s time to spring-clean your online marketing and set yourself up for a successful summer. Ask yourself the following questions; the answers can help you improve your website’s profitability and optimize your marketing plan as a whole.
Logos: Why Bigger Isn’t Always Better
One of the first items of feedback on website design we often receive is, “Can you make my logo bigger?” We can almost guarantee you’ve heard that one before, too. Learn how we deal with this subjective request in an objective way.
Conversion Rate Optimization: Techniques That Work
Let’s update this button, make that logo bigger, and add an arrow pointing to the form. Will these little changes ever be enough? Probably not, if you are an online marketer! Check out a few pieces of CRO wisdom we’ve acquired over the years.
Modern Website Design Trends for Modern Times
Journey with us as we explore some of the latest website design and digital marketing trends. From broken grids to 3D design elements, learn about and see examples of what’s leading the industry today.
Above the Fold
You want your users to see all (or a majority) of your website content at first glance, aka “above the fold.” But what does that really mean, and is it still a relevant practice?
Portent
Content Rule #1: The Blank Sheet Of Paper Test
Why it’s worth checking out:
Have you ever landed on someone’s website, read the whole thing, and are still left absolutely clueless as to what they actually DO? Yeah, us too. This article taught us a crazy simple test to make sure we’re never “that company” and identify confusing content we may have written.
8 Ways Your Website is Driving Customers Away
Most business owners become so familiar with their site that they are blind to what outsiders’ first impressions are. Because of this, we have created a list of some of the most common reasons why people may be leaving your website too quickly.
Website Carbon Calculator
How is your website impacting the planet?
Why it’s worth checking out:
Website sustainability is a hot take that we had previously not been considering. But, upon realizing that the internet consumes more electricity than the UK, we quickly realized that we should actually care about this! It made us wonder: how many of our clients could we improve?
Common Grammar Mistakes You Need to STOP Making
Good grammar and writing are essential in the workplace. Whether it’s emailing a coworker, typing a proposal, or constructing a blog post for your company, it’s imperative that you get your point across in a professional, intelligent manner.