Sure, you can say you’re the best all you want, but can you prove it? Case studies are an excellent way to create a credible source of social proof. Check out a few key tips we like to keep in mind when crafting up case studies.
What We're Reading
This isn't really a blog.
Every week we get together as a team and share articles we’ve been reading for our own enrichment. Topics include challenges our clients are facing, new industry developments, awesome work by others, or just pieces too funny NOT to share.
Below you’ll find those articles, plus a few of our own, that we’ve put together based on insights we’ve gained throughout our time in the industry.
Wasted advertising dollars kill profitability, regardless of medium. Unlike traditional advertising though, digital media marketing is eminently trackable. So there’s no excuse for wasteful spending—especially on pay-per-click programs.
Why it’s worth checking out:
We love Exploding Topics for staying ahead of new marketing trends. Their curated collections make it easy to see what trends are on the rise and which have already peaked. It’s a great tool to watch specific industry areas and discover content your audience may be looking for that you don’t even know about yet.
So you’ve read “20 Tips for SEO in 2020” and “Marketing Tends to Adopt in the New Year”, but is any of that advice really sound? Is it best practice? Let’s break down the best ways to make some real progress in the new year.
SEO: is it something someone does as a “Search Engine Optimizer”? Or a strategy these types of people employ while working? Learn why this loaded term doesn’t adequately describe what this specialized field of Web strategy is all about.
Why it’s worth checking out:
A Minimum Viable Conversation is a great measure of how much (and what kind) of copy you present to your audience before you offer them a CTA or a link to a new page. This article is a fresh take on a familiar topic – with lots of examples included to drive the point home.
SEO is a top priority in making a website an integral cog in your business success. But, it’s also critical to step back and check the temperature before diving in. Check out these tips for using paid search prior to SEO.
In preparation for this blog entry on web copy, I was considering some “truths” of online marketing—specifically, of writing copy for online marketing. #1 on the list: People don’t read. Please read on…
It’s time to spring-clean your online marketing and set yourself up for a successful summer. Ask yourself the following questions; the answers can help you improve your website’s profitability and optimize your marketing plan as a whole.
One of the first items of feedback on website design we often receive is, “Can you make my logo bigger?” We can almost guarantee you’ve heard that one before, too. Learn how we deal with this subjective request in an objective way.
Let’s update this button, make that logo bigger, and add an arrow pointing to the form. Will these little changes ever be enough? Probably not, if you are an online marketer! Check out a few pieces of CRO wisdom we’ve acquired over the years.
Journey with us as we explore some of the latest website design and digital marketing trends. From broken grids to 3D design elements, learn about and see examples of what’s leading the industry today.