This isn't really a blog.
Every week we get together as a team and share articles we’ve been reading for our own enrichment. Topics include challenges our clients are facing, new industry developments, awesome work by others, or just pieces too funny NOT to share.
Below you’ll find those articles, plus a few of our own, that we’ve put together based on insights we’ve gained throughout our time in the industry.
Marketing is a constantly changing landscape and at times it can feel hard to keep up. With so much information out there, how can you know what to trust? We spend our time researching and implementing best practices for marketing daily. We can stay up-to-date on the latest trends and changes thanks to our favorite…
We’ve put together a concise summary of organic SEO tips to utilize in conjunction with the 2024 SEO trends that we’re likely to continue seeing.
Why it’s worth checking out:
Since AI has hit the marketing world, we have slowing integrated it into our workflow to help better serve our clients. This article from the Content Marketing Institute gave us 7 steps to try it out in our day to day tasks.
When it comes to copywriting for marketing & advertising, the manner in which you convey your message wields remarkable power. Crafting compelling and persuasive content is an essential skill if you hope to effectively promote your product or service. Whether you’re writing a product description, a social media post, an email campaign, or a blog…
Why it’s worth checking out:
When you are trying to rank nationally on SERP, you have to first make sure that you have secured the local keywords in your area. Semrush has created a simple 4-step process to ensure that you are choosing the best keywords for you to rank locally for SEO.
Why it’s worth checking out:
We are entering a new age of social media where the platforms no longer want you to leave their site. What does this mean for business? Well, it means that we have to become experts in zero-click marketing! This article from Sparktoro sums up the shift we have made in the past few months with many of our clients, focusing on crafting high-quality posts without links.
Why it’s worth checking out:
When clients come to us looking for help with their email marketing, we know the subject lines can be the most important part! A good subject line can draw people in an have them click on your email. This article from Constant Contact helps give tips to create the best subject line for your next email.
Is email marketing dead? This marketing strategy is far more effective than you may think. Find out if this could be impactful for you to adopt into your marketing plan!
Why it’s worth checking out:
First impressions are everything – especially in the business world. Start out on the right foot by improving your google rating by following a few simple steps.
Why it’s worth checking out:
Do you find yourself trying to sound smarter than you actually are? When talking about strategy vs. tactics many people try to use the two interchangeably—but there is a difference. One of the top marketers in the industry dives into the difference, and it’s definitely worth the read.
Why it’s worth checking out:
For all of our clients we like to talk SEO and content writing with them about their website. What does this mean? How do we do it? Take a peek behind our “curtain” and see a little of what we do while working on SEO for our clients.
Why it’s worth checking out:
Do you feel like you’re apologizing for everything? Are you as sick of it as others probably are? We’re digging this article from Indeed that advises different phrases to replace in your emails if you feel the need to apologize when it is not necessary. These tips will allow you to be sincere while still maintaining your professionalism.