Wasted advertising dollars kill profitability, regardless of medium. Unlike traditional advertising though, digital media marketing is eminently trackable. So there’s no excuse for wasteful spending—especially on pay-per-click programs.
What We're Reading
This isn't really a blog.
Every week we get together as a team and share articles we’ve been reading for our own enrichment. Topics include challenges our clients are facing, new industry developments, awesome work by others, or just pieces too funny NOT to share.
Below you’ll find those articles, plus a few of our own, that we’ve put together based on insights we’ve gained throughout our time in the industry.
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Exploding Topics
Top New Marketing Strategies
Why it’s worth checking out:
We love Exploding Topics for staying ahead of new marketing trends. Their curated collections make it easy to see what trends are on the rise and which have already peaked. It’s a great tool to watch specific industry areas and discover content your audience may be looking for that you don’t even know about yet.
The 25th Article You’ve (Probably) Seen About Marketing Goals for the New Year
So you’ve read “Marketing Tends to Adopt in the New Year”, but is that advice really sound? Is it best practice? Let’s break down the best ways to make some real progress in the new year.
People Don’t Read on the Web…Please Read On
In preparation for this blog entry on web copy, I was considering some “truths” of online marketing—specifically, of writing copy for online marketing. #1 on the list: People don’t read. Please read on…
Spruce Up Your Summer Marketing
It’s time to spring-clean your online marketing and set yourself up for a successful summer. Ask yourself the following questions; the answers can help you improve your website’s profitability and optimize your marketing plan as a whole.
Seasonality, Holidays, and ROI
Conversion intent is highest during the months of November and December and consumers have their wallets out – ready to pull the trigger on any deal that appeals to their interests. Don’t sit idle; there’s money on the table!
Native Advertising: Is it News or Advertising?
Native advertising is a concept that’s on fire these days. Every marketing blog seems to rave about how it‘s the new must-do kind of advertising! But what on Earth is it and how can it fit into your marketing plan?