Why it’s worth checking out:
First impressions are everything – especially in the business world. Start out on the right foot by improving your google rating by following a few simple steps.
Moz
What We're Reading
This isn't really a blog.
Every week we get together as a team and share articles we’ve been reading for our own enrichment. Topics include challenges our clients are facing, new industry developments, awesome work by others, or just pieces too funny NOT to share.
Below you’ll find those articles, plus a few of our own, that we’ve put together based on insights we’ve gained throughout our time in the industry.
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SparkToro
Too Few Marketers Grasp the Difference Between Strategy vs. Tactics; We Need to Fix That
Why it’s worth checking out:
Do you find yourself trying to sound smarter than you actually are? When talking about strategy vs. tactics many people try to use the two interchangeably—but there is a difference. One of the top marketers in the industry dives into the difference, and it’s definitely worth the read.
Fockups
Fockups – F*cked Up Mockups
Why it’s worth checking out:
Mockups exist to show your designs in action, but too often they’re shown in a perfect world. In reality, your designs will face lots of challenges: wind, rain, time, graffiti, or even failing information carriers. Those unfortunate real-life situations are collected in Fockups, aka the funniest, most realistic design mockups you’ll ever see.
QuillBot
QuillBot Text Tools
Why it’s worth checking out:
Looking to add a bit of oomph to your latest writing project? Try QuillBot, the AI-driven wordsmithing tool that helps enhance your messaging through careful rewriting. Summarize your copy, paraphrase your point, or even expand your writing into a more formal message — all with the click of a button.
Raster or Vector: Choosing the Best Imagery Style for Your Brand
Feel like you’re seeing cartoony brand imagery everywhere you look? You’re not alone. Learn more about the differences between raster and vector images and why you may choose one or another for your brand.
3 Steps for Transforming Social Media into Your Best Performing Lead Generator
Our founder, Jason Foley, sat down with CEIPAL to discuss advertising on social media. He breaks down three steps to turn social media into your best performing lead generator.
Designing for All Types of Diversity
We’ve found that when we embrace diversity, we build more usable and holistic solutions. Check out our guide on why inclusive design is always worth the effort.
Get to the Point – A Writing Process
There are lots of ways to approach writing marketing copy, including the SBDO/A method. Join our copywriter as she breaks down her go-to approach and shares a few examples on what that looks like.
Starting with Irony, Finding Headlines in Body Copy, & Other Copywriting Secrets
Looking for copywriting inspiration? It could come from anywhere – even an ad campaign from the 60s. The digital class 30 Copywriting Secrets from the Best Ad Campaign of All Time by Alan Sharpe offered up a heavy dose of copywriting wisdom and no small amount of inspiration. Check out a few of the best tips & tricks he shared.
Branded in Memory
Branded in Memory
Why it’s worth checking out:
How accurately can we recall logos we see on a daily basis? This experiment had 156 Americans draw 10 iconic logos from memory to see just that. Ultimately, it seems most folks are great with colors, but weak on shapes and elements. Check out the (hilarious) drawings for yourself and quiz your own logo memory.
Web.dev
Web Vitals
Why it’s worth checking out:
When Google announced its 2020 page experience update, it didn’t provide much detail in the way of a plan to help businesses adapt to them. The Web Vitals initiative explains in detail what to expect with the updates and provides an extensive list of tools for companies to use internally to make sure they’re compliant.
Moz
Diagnosing Traffic Drops During a Crisis: Was It You, Google, or the Whole World?
Why it’s worth checking out:
Moz is a great source that we recommend in general, but the reason we love this particular article is because of the way it gracefully tackles a major topic on the forefront of most marketers’ minds during COVID. The graphical elements are well done and the insights offered are inquisitive, reassuring, and informative.