NYNJMSDC

Background

As it prepared to celebrate its 50th anniversary, The New York and New Jersey Minority Supplier Development Council (NYNJMSDC) sought an experienced digital marketing partner to create and execute a holistic and comprehensive marketing and communications strategy. The Council needed an agency that was agile and innovative, and capable of managing multiple marketing campaigns at the same time, across multiple channels. All, of course, while continuing to increase search engine visibility and encourage on-site conversions. Having developed the NYNJMSDC website two years prior, a(m) was uniquely suited to help the Council achieve its marketing goals for this important anniversary year.

The Challenge

Required activities for engagement included crafting a brand message to clearly convey NYNJMSDC’s benefits to its partners; creating engaging content and effectively disseminating it to multiple stakeholder audiences; envisioning unique and compelling sponsorship opportunities for existing and prospective members; and increasing awareness of the Council’s brand through organic postings that amplified its social media presence.

While Accelerate Media had already ensured that the Council had a refreshed and well-optimized website, the rest of the Council’s marketing channels had largely been ignored before our partnership. They had no email marketing strategy and no intentional outreach to their primary audience of certified-MBEs. They weren’t regularly posting engaging content on social media. Their event landing pages were off-site and off-brand, and did not adhere to any SEO or CRO best practices. In short, their marketing efforts were in disarray—and their 50th anniversary celebrations were around the corner.

The Solution