Website Design & Development
Buffalo, New York
Enticing. Fresh. Extraordinary. No, we’re not talking about Buffalo wings (although we could be) – we’re talking about our approach to your website strategy. Every client we work with gets served a tailor-made, results-driven strategy, a fact that’s set us apart from other web design agencies in our home base of Rochester, NY.
We’re different, and we like it. Our local clients like it too, so we figured other folks might even want to get a taste for themselves. We’ve successfully applied our forward-thinking approach to Buffalo area companies such as EnviroPest, Express Gold Cash, and Royal Wash, but we’re always looking to dish out some digital deliciousness to even more new clients.
Here’s a little insight into our website development process:
1. Discern Opportunities & Develop a Strategy
We kick off with a rigorous examination of your site that lets us identify and document all potential opportunities for improvement. We then prioritize them based on the results we expect, helping you to understand our process and work collaboratively with us on setting your web design priorities and marketing goals.
2. Web Design & Feedback
We know, we know: web design is the best part and you can’t wait to see what we’ve come up with! Neither can we. Our incredible designers will scour the opportunities we’ve uncovered together and deliver a site that has the perfect balance of form and function.
3. Development & Implementation of Best Practices
Right off the bat, we identify and execute those opportunities that are already acknowledged as being effective. We consider it our duty to stay up-to-date on industry happenings and best practices, and we don’t want to waste your time or money on an experiment whose results would elicit a “Well, duh.”
4. Incorporate Offsite Marketing
Your website is, at its heart, a marketing tool. One that should now be ready for primetime. We’ll optimize your site for search engine results pages before we even launch — and give you several options on how to move forward and develop a marketing strategy that brings you an astounding return on your investment.
5. Plan Experiments
Depending on the size of the experiments, we will employ our expert web design team as needed and utilize all of our marketing resources. We build our experiments around specific action plans and run them continuously until we have a data set with results that are both statistically significant and actionable.
6. Keep Testing. Again. And Again…
And just when you thought we were done—we go back to the original strategy and create a whole new experiment. While we don’t believe in infinite testing, we do believe that one test won’t necessarily give you all the information you need. And the best part of testing is this: you always get a winner! Even if the results weren’t what you expected, they always provide valuable insight into your customer base.