Search Engine Optimization is an ever-changing tool in digital marketing. In some cases, best practices that worked 10 years ago would get you blacklisted today. There are over 200 metrics that go into Google’s algorithm for ranking in search engine results pages (SERPs)— and while we may not know all of them, there are many that have been verified by Google or proven through trial and error. Join us as we delve into a few tips and tricks that can improve your SEO efforts in today’s market. While not everything on this list is new to the world of SEO, it’s all relevant for keeping your SEO efforts up-to-date.
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