Sure, you can say you’re the best all you want, but can you prove it? Case studies are an excellent way to create a credible source of social proof. Check out a few key tips we like to keep in mind when crafting up case studies.
What We're Reading
This isn't really a blog.
Every week we get together as a team and share articles we’ve been reading for our own enrichment. Topics include challenges our clients are facing, new industry developments, awesome work by others, or just pieces too funny NOT to share.
Below you’ll find those articles, plus a few of our own, that we’ve put together based on insights we’ve gained throughout our time in the industry.
Social Media Explorer 
How to Use Social Media to Write Better Email Content
Why it’s worth checking out:
This article tackles two major topics in marketing at once: email content and social media. The tips are practical and easy to digest, offering up a pretty immediate plan of action on how to get started turning social content into email marketing messages.
Web.dev 
Web Vitals
Why it’s worth checking out:
When Google announced its 2020 page experience update, it didn’t provide much detail in the way of a plan to help businesses adapt to them. The Web Vitals initiative explains in detail what to expect with the updates and provides an extensive list of tools for companies to use internally to make sure they’re compliant.
Moz 
Diagnosing Traffic Drops During a Crisis: Was It You, Google, or the Whole World?
Why it’s worth checking out:
Moz is a great source that we recommend in general, but the reason we love this particular article is because of the way it gracefully tackles a major topic on the forefront of most marketers’ minds during COVID. The graphical elements are well done and the insights offered are inquisitive, reassuring, and informative.
Themesberg 
Bootstrap 5 dropping IE 10 & 11 browser support: where does that leave us?
Why it’s worth checking out:
Many web developers are currently wondering what that means for them. This article dives into the stats of the various versions, makes predictions about what the future will look like, and even provides a workaround solution to make Bootstrap work on IE 11.
Surfer 
We Analyzed 17,500 Pages’ Sentiment with NLP. Here’s What We Learned
Why it’s worth checking out:
Natural language processing (NLP) is gaining popularity in the industry given its role in SEO and page sentiment is an SEO aspect largely determined by NPL. If you’re interested in learning more about how NPL is affecting your SEO scores and how to use it in your favor – we highly recommend this article.
How to Reduce Wasted Spend in PPC
Wasted advertising dollars kill profitability, regardless of medium. Unlike traditional advertising though, digital media marketing is eminently trackable. So there’s no excuse for wasteful spending—especially on pay-per-click programs.
Exploding Topics 
Top New Marketing Strategies
Why it’s worth checking out:
We love Exploding Topics for staying ahead of new marketing trends. Their curated collections make it easy to see what trends are on the rise and which have already peaked. It’s a great tool to watch specific industry areas and discover content your audience may be looking for that you don’t even know about yet.
The 25th Article You’ve (Probably) Seen About Marketing Trends in 2020
So you’ve read “20 Tips for SEO in 2020” and “Marketing Tends to Adopt in the New Year”, but is any of that advice really sound? Is it best practice? Let’s break down the best ways to make some real progress in the new year.
Tech Crunch 
Google wants to phase out support for third-party cookies in Chrome within two years
Why it’s worth checking out:
Every client we have is different, and this article is directly relevant to the handful of folks we work with who use third-party cookies. We speculate this means Google is developing a new way to track users – but we guess we’ll just have to wait and see.
Modern CSS Solutions 
Modern CSS Solutions for Old CSS Problems
Why it’s worth checking out:
This one truly lives up to its name. Compiled by a frontend developer, this series of posts examines modern CSS solutions to age-old problems. Get the author’s personal insights, professional opinions, and see what she’s talking about in action by running Code Pen to try out new skills as you read.
Diana Smith 
Gaze
Why it’s worth checking out:
This is so much more than just a beautiful image. Its all hand-coded HTML & CSS – meaning everything you see is made up of styled chunks of code. We highly recommend inspecting the page and then deleting elements to your heart’s content (we know we did). Talk about skills. We’re in awe.