What We're Reading

This isn't really a blog.

Every week we get together as a team and share articles we’ve been reading for our own enrichment. Topics include challenges our clients are facing, new industry developments, awesome work by others, or just pieces too funny NOT to share.

Below you’ll find those articles, plus a few of our own, that we’ve put together based on insights we’ve gained throughout our time in the industry.

Checklist Design Checklist Design

Checklist Design

Why it’s worth checking out:

It can be easy to forget some simple steps when working on a large website redesign. Checklist Design is here to help, offering simple checklists of things to remember when creating common site design elements. Get the checklists (with helpful tips), as well as some inspiration, examples, and articles.

Branded in Memory Branded in Memory

Branded in Memory

Why it’s worth checking out:

How accurately can we recall logos we see on a daily basis? This experiment had 156 Americans draw 10 iconic logos from memory to see just that. Ultimately, it seems most folks are great with colors, but weak on shapes and elements. Check out the (hilarious) drawings for yourself and quiz your own logo memory.

GitHub GitHub Archive Program: the journey of the world’s open source code to the Arctic

GitHub Archive Program: the journey of the world’s open source code to the Arctic

Why it’s worth checking out:

It’s safe to say the internet is here to stay thanks to GitHub. Earlier in 2020, 21 terabytes of GitHub open source repository data was transferred to 186 reels of digital photosensitive archival film, now preserved alongside other valuables in Arctic vaults in case of a doomsday situation.

Polypane The complete guide to CSS media queries

The complete guide to CSS media queries

Why it’s worth checking out:

When they say “complete guide”, they mean it. From defining media types to discussing upcoming media queries, this article lays out the what, why, and how of various query options. It walks through implementation, ways to upgrade existing materials, and so much more.

Web.dev Web Vitals

Web Vitals

Why it’s worth checking out:

When Google announced its 2020 page experience update, it didn’t provide much detail in the way of a plan to help businesses adapt to them. The Web Vitals initiative explains in detail what to expect with the updates and provides an extensive list of tools for companies to use internally to make sure they’re compliant.

Moz Diagnosing Traffic Drops During a Crisis: Was It You, Google, or the Whole World?

Diagnosing Traffic Drops During a Crisis: Was It You, Google, or the Whole World?

Why it’s worth checking out:

Moz is a great source that we recommend in general, but the reason we love this particular article is because of the way it gracefully tackles a major topic on the forefront of most marketers’ minds during COVID. The graphical elements are well done and the insights offered are inquisitive, reassuring, and informative.  

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