This isn't really a blog.
Every week we get together as a team and share articles we’ve been reading for our own enrichment. Topics include challenges our clients are facing, new industry developments, awesome work by others, or just pieces too funny NOT to share.
Below you’ll find those articles, plus a few of our own, that we’ve put together based on insights we’ve gained throughout our time in the industry.
Why it’s worth checking out:
Moz is a great source that we recommend in general, but the reason we love this particular article is because of the way it gracefully tackles a major topic on the forefront of most marketers’ minds during COVID. The graphical elements are well done and the insights offered are inquisitive, reassuring, and informative.
Why it’s worth checking out:
Many web developers are currently wondering what that means for them. This article dives into the stats of the various versions, makes predictions about what the future will look like, and even provides a workaround solution to make Bootstrap work on IE 11.
Why it’s worth checking out:
Natural language processing (NLP) is gaining popularity in the industry given its role in SEO and page sentiment is an SEO aspect largely determined by NPL. If you’re interested in learning more about how NPL is affecting your SEO scores and how to use it in your favor – we highly recommend this article.
Wasted advertising dollars kill profitability, regardless of medium. Unlike traditional advertising though, digital media marketing is eminently trackable. So there’s no excuse for wasteful spending—especially on pay-per-click programs.
Why it’s worth checking out:
We love Exploding Topics for staying ahead of new marketing trends. Their curated collections make it easy to see what trends are on the rise and which have already peaked. It’s a great tool to watch specific industry areas and discover content your audience may be looking for that you don’t even know about yet.
So you’ve read “20 Tips for SEO in 2020” and “Marketing Tends to Adopt in the New Year”, but is any of that advice really sound? Is it best practice? Let’s break down the best ways to make some real progress in the new year.
Why it’s worth checking out:
Every client we have is different, and this article is directly relevant to the handful of folks we work with who use third-party cookies. We speculate this means Google is developing a new way to track users – but we guess we’ll just have to wait and see.
Why it’s worth checking out:
This one truly lives up to its name. Compiled by a frontend developer, this series of posts examines modern CSS solutions to age-old problems. Get the author’s personal insights, professional opinions, and see what she’s talking about in action by running Code Pen to try out new skills as you read.
Why it’s worth checking out:
This is so much more than just a beautiful image. Its all hand-coded HTML & CSS – meaning everything you see is made up of styled chunks of code. We highly recommend inspecting the page and then deleting elements to your heart’s content (we know we did). Talk about skills. We’re in awe.
SEO: is it something someone does as a “Search Engine Optimizer”? Or a strategy these types of people employ while working? Learn why this loaded term doesn’t adequately describe what this specialized field of Web strategy is all about.
Why it’s worth checking out:
A Minimum Viable Conversation is a great measure of how much (and what kind) of copy you present to your audience before you offer them a CTA or a link to a new page. This article is a fresh take on a familiar topic – with lots of examples included to drive the point home.
By being an effective communicator, giving out links, and fostering new human connections, you will quickly and easily enhance your link building. See a few tips and tricks we use here at a(m).