8 Ways Your Website is Driving Customers Away
One of the most “simple” goals business owners have is to reduce their bounce rate. However, a goal as “simple” as decreasing bounce rate can be quite complicated. Overall, the business owner is really looking to increase engagement on site, and hopefully increase conversion rate. To do this, you need to know what to look for.
Most business owners become so familiar with their site, that they are blind to what outsiders first impressions are. Because of this, I have created a list of some of the most common reasons why people may be leaving your website too quickly.
1. Your content Isn’t focused on the customers needs or it’s just plain old.
It’s outdated and not what they were hoping to find when coming to your site. If you come to a page titled “Best Lawn Mowers of 2015,” you don’t want to read about the best fertilizer for your lawn. It might even be a bigger bummer to get to the page and realize it’s based on the best lawn mowers of 2005. Remember, always keep your website up to date and make sure everything is titled properly. If you have a piece of content that drives traffic, remember to update it regularly. You don’t want to lose potential visitors this way.
2. There are spelling or grammar mistakes.
Your website was never reviewed for grammatical or spelling errors. Have you ever been to a website with bad grammar and spelling mistakes? More often than not, chances are you bounced pretty quickly.
3. Visitors are confused.
When a user arrives to your website and doesn’t know what to do right away, odds are that they’ll leave. Sometimes, your site’s navigation might be too confusing. Others, there may not be a clear call to action. Maybe your site is just too busy with a lot of colors, pictures, or text. No matter what the issue is, if your customer becomes frustrated, then they will bounce.
4. Do you ask your customers to sign up for your services too early?
Collecting data from your visitors and potential customers is core to many marketing plans. But, (in most cases) before you start asking for a customer’s name and email address, you need to prove your worth to them. You should avoid excessive use of pop-ups that require visitors to sign-up before they know who you are and what you’re about. Let your product/service do the talking, not an annoying pop-up.
5. Your site is slow.
One Mississippi. Two Mississippi. Times up! If your site hasn’t loaded within two seconds, chances are that could be the culprit for your high bounce rate. According to Maile Ohye of Google:
“2 seconds is the threshold for ecommerce website acceptability…At Google, we aim for under half a second.”
Here’s a tool where you can check your websites speed.
6. You have your music set to automatically play.
We’ve all had this happen to us before. Some random song starts playing form our browser tabs, but we don’t know where. After searching for the culprit and we can’t find it, we just close the browser. Setting music to automatically play not only can irritate visitors, but tends to make them die a little inside as well.
7. Your Site isn’t responsive.
The internet is always evolving. According to MarketingLand.com over 60% of internet access is mostly mobile these days. With those metrics only increasing daily, your site needs to be able to adapt. You don’t want to have them use your desktop site from their phone or tablet. If you’re not sure if your website is responsive, test yourwebsite here.
8. Your contact information is hard to find.
For businesses, if a prospective customer can’t easily get in touch with you through your site, they’ll never contact you and in turn they’ll move on to the next website. Having a phone number, physical address, email address and/or business hours are all significant and build credibility. However, if you’re extremely opposed and don’t want all of that information out there at least post links to the company’s social sites such as Facebook, Twitter or LinkedIn as an alternative way for prospective customers to get a hold of you. This is especially important for local services to consider. We recommend adding your number in the header.
So, is your website guilty of any of the above violations? If so, get on it immediately. There is traffic to convert and now you have a game plan. You’ve found the problem; the next step is removing it.