What We're Reading

This isn't really a blog.

Every week we get together as a team and share articles we’ve been reading for our own enrichment. Topics include challenges our clients are facing, new industry developments, awesome work by others, or just pieces too funny NOT to share.

Below you’ll find those articles, plus a few of our own, that we’ve put together based on insights we’ve gained throughout our time in the industry.

Branded in Memory Branded in Memory

Branded in Memory

Why it’s worth checking out:

How accurately can we recall logos we see on a daily basis? This experiment had 156 Americans draw 10 iconic logos from memory to see just that. Ultimately, it seems most folks are great with colors, but weak on shapes and elements. Check out the (hilarious) drawings for yourself and quiz your own logo memory.

Diana Smith Gaze


Why it’s worth checking out:

This is so much more than just a beautiful image. Its all hand-coded HTML & CSS – meaning everything you see is made up of styled chunks of code. We highly recommend inspecting the page and then deleting elements to your heart’s content (we know we did). Talk about skills. We’re in awe. 

Enough about us, we want to learn about you.

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