What can a great logo do for your brand?... Imagine a Mercedes Benz stripped of all its logos. No tri-star logo on any inch of the car. All the great craftsmanship would be the same. But the car would look naked Ė robbed of its identity and esteem.
Thatís what an effective eye-catching logo does for you. It speaks to your customer before you ever say a word. It tells them who you are. It conveys an image. It creates a positive thought.
We approach logo design with creative instinct guided by four basics:
1. It has to adhere to design principals. In simple terms, it has to be pleasing to the eye.
2. It has to be unique. No clip art or copycat logos. Your logo has to represent YOU!
3. It has to make sense. The color, fonts, shapes and imagery all have to work together.
4. It has to be consistent. Weíll create brand standards to be used throughout all your marketing.
We want to understand your business, industry, and competitive advantages. Then use that understanding to craft you an unforgettable look.
Words matter - especially in marketing. And it's not simply what you say. It's also how you say it.
Here's a good example. "When it absolutely, positively has to be there overnight."
FedEx used those 9 words to build a small empire. That's what effective copywriting does. It finds the simple story in a product or service, and shares it in a way that draws customers.
Plenty of folks can write well. But amazing copywriting is hard to come by. The business world is littered with companies that had great ideas - but ineffective copy.
Yes, it's true that most of your customers are spending a lot of time online. Thatís why your website is crucial to your success.
But it's also true that your customers aren't avatars! They exist as real people. And they still respond to traditional marketing materials.
We approach these items like every project, not a cookie cutter approach, but creating materials that are unique, that are eye catching, and that get results.
We adhere to your brand standards in developing your traditional marketing materials. That way, your look is consistent. And your brand and message are continually reinforced: